Ecommerce Website Translating - What Should You Do?

In reality, many businesses wish they could depend on their home market to make a living but the world has changed and customers are now seeking the best deal when it comes to the purchasing of products. If your business’s prices are too high or your quality has failed the test customers will be searching through electronic resources to find what they are looking. This means to remain viable you will have to follow your customers’ trends and go global too.

The first obstacle you will encounter is language. It’s simply not feasible to market your products solely in your mother tongue as potential foreign language customers prefer to read product descriptions and reviews in their own language otherwise the product is ignored. Research has indicated that localising your website content and any other online advertising material by translating it into the languages of your customers will inevitably increase your sales. Along with this is that an online presence in several languages gives your product credibility. 

Things you should do

Create part of your business content that feels comfortable in many different languages. Once you have selected that you should get it translated into the main languages of your potential customers by using a NAATI translation service a quality translation business that covers translations of all the key languages and more. These translators have achieved a high status as reliable and accurate translators through the NAATI accreditation process.

To help your translators achieve the best goal possible for your business you should compile a style guide of the types of words and phrases that your company is known for. The length of sentences in product descriptions, the types of vocabulary you like to use are all part of your style guide. You can also create a glossary of terms your business uses depending of course on the industry your products cater for. The hardware industry has its own bank of terms as does the hoe industry. Providing this helps your translator provide the best possible translation for your foreign language customers. McDonald has made a name for itself globally through localisation and you can too.

Professional translation services in Australia are leading NAATI accredited translation agencies and are ready to meet your global translation requirements today.

Have You Been Using Those English Words in the Right Context?

English is well known is being a very rich language with a vocabulary that is full of nuances. It can be a hard job translating an exact meaning from English into other languages, or vice versa, even if these languages seem to share a lot in common. But how many of us have been using some of our very own words wrongly over the years without realising? Here are some examples of some words in English that routinely get used in the wrong context – by native English language speakers, so spare a thought for NAATI translators whose job it is to translate from and into English regularly!

Mistake #1 Ironic

The word “ironic” is one of the most abused words and to be honest it’s a hard job using the word off the cuff with the right meaning. It actually means: “something that is not what you might expect”. However, many English speakers use it to mean things like “a coincidence” or even “something funny that happened.” It is rather ironic that so many English speakers get confused about their own language.

Mistake#2 Peruse

When the word “peruse” is used correctly it means that someone is very carefully looking at something, looking at something in detail. Yet time and time again, the word is wrongly used in the very opposite context. To be honest, it is not a very commonly used word at all these days, which is probably unfortunate for translators who work for translation services who probably wonder how they are going to translate a word that they know has been used wrongly. Hopefully, if the translator is a professional and is good at his or her job, they will peruse the document they are going to translate quite thoroughly rather than merely glance at it!

Mistake #3 Compelled

The typical error in the use of this word is to confuse a strong desire to do something and being forced to do it. If you have been compelled to carry out an act, then you have been made to do it. What has made you do it may be some external force (e.g. the slaves were compelled to work all day and night) or an internal force (I felt compelled to get up early every morning). The words “compelled” and “impelled” here are easily confused.

Mistake #4 Nauseous

If you complain that you are feeling “nauseous” while on a boat in choppy seas, then you are wrongly using the word. In fact, it is the sea state that is nauseous, i.e. causing you to feel sick. You are, more correctly, feeling “nauseated.”

Mistake #5 Travesty

If you say that a “travesty of justice” has been carried out, describing a trial that you think has been badly carried out, then you are, surprise, surprise, using the word correctly. It is often used instead of “tragedy,” perhaps because the words sound almost the same, but in fact they are not synonymous.

Why Candidates Fail NAATI Translation and Interpreting Exams

NAATI carries out testing for translators and interpreters in both Australia and New Zealand. When someone passes the NAATI professional interpreter or translator examination he or she can then file an application to become a full member of the Australian Institute of Interpreters and Translators (AUSIT) or New Zealand Society of Translators and Interpreters (NZSTI) and if the NAATI paraprofessional examination has been passed, affiliate status of AUSIT and NZSTI is available.

At the moment the examinations are completed using pen and paper but a keyboard is being considered as an option. Interpreting tests are pre-recorded. All the tests have a part on ethics for both interpreters and translators.

How are the NAATI tests marked?

Two markers are responsible for marking each test. If there is any noticeable discrepancy between the two markers a third marker is brought in to assess the discrepancies. The test solutions are based on responses that are considered acceptable not fixed answers or what the marker would have written but accuracy is strongly emphasised. The language quality is evaluated on how accurate it is. 

What causes NAATI test failure?

Unfortunately the pass rate is not high, at only 10-15%. This is due mainly to candidates sitting the examination being not fully prepared for it. Some simply sit the test to get migration points to qualify for entry to Australia and many really believe that only a certain level of bilingualism is required to pass the test.

The NAATI translation examination is sat by candidates who lack proficiency in their second language. Often, when translating text from their second language to their first language they fail to understand the text sufficiently enough to conduct a satisfactory translation that will enable them to pass the examination. Some exam takers encounter technique problems too so they don’t use words appropriately when translating.

Candidates sitting the NAATI interpreters test fail because of poor listening skills and so are not able to translate fast enough between the two languages. Poor vocabulary knowledge is a problem too particularly when translating in the legal and medical areas. 

To put it simply If you are planning to sit the NAATI translation examination you should begin to prepare early and that means packing in as much practice as you can before the examination date. You must ensure a great deal of proficiency in your second language and that means being able to handle highly complex specialised areas. You will be rewarded when you pass as professional translation services are always on the lookout for those who have passed the NAATI translator’s exam.

The Chinese Language and 5 Smart Facts

China is quickly becoming a world superpower. Every country wants to be China’s partner and many people, are trying to learn the Chinese language so they can keep abreast of China’s capabilities. Some of the more fluent and adaptable Chinese language speakers go on to work for professional translation services.

Fact #1

The Chinese language is not one single entity but is made up of several languages such as Mandarin, Minnan, Putonghua and Cantonese. The most widely spoken is Mandarin. This is China’s official language. It is one of 4 official languages in Singapore and it makes up 1 of 6 official languages of the UN. It is spoken across Malaysia and Taiwan and in many countries and cities throughout the world that have Chinatowns such as New York.  In fact more than a billion people globally speak Mandarin.

Fact #2

Mandarin does not have an alphabet but uses Chinese symbols which are made up of both simple and traditional characters. Macau and Taiwan use traditional characters while China uses simple characters.  These characters may be written in several directions which are right to left, left to right, and top to bottom, making for a very versatile script.

Fact #3

There does not seem to be any certainty on how many characters there are but the estimate is at least 10,000. Surprisingly new characters are being added all the time.

Fact #4

Pinyin is when Mandarin characters are expressed in the Roman alphabet. Pinyin commonly used in Chinese educational institutes worldwide. Signboards and street names often are found in Pinyin in both China and Taiwan.

Fact #5

Mandarin possesses four tones which basically mean every word can have four different meanings. This earmarks Mandarin as being one of the most complex languages in the world. Once tone had been learned the language is relatively easy to master because of its straightforward grammar. The language does not conjugate any verbs; there are no verb tenses and it has no number concepts. Translation services in Australia have many bilingual translators who have successfully mastered Mandarin and can provide exceptional translations from English to Mandarin and visa versa.

Translation and Knowledge of World Health Issues

The Zika virus outbreak is a good example of the importance of document translation services globally. The World Health Organization (WHO) has determined that health communication is of crucial importance and has to take place in a variety of languages to be effective. Different methods of communication are used depending on the location of the disease and the language which needs to be used to communicate the problem.

Sometimes it is necessary to translate the information about a disease into a multitude of languages depending on where the information is needed. Health communicators also need to think about the media they are going to use when transferring information about a health issue. In some countries where the Internet is prevalent and almost everyone goes online at least once a day and there are other times when the most effective form of communication is through the TV and radio which is the most used media with that particular language group.

For example, in certain parts of Africa, TV and radio are the most suitable, especially in urban areas. For more rural areas, where there is no regular electricity supply and no TV, disseminating health information may need to be done in the language of the people, through resources such as leaflets and posters. In some cases a health spokesperson may be sent to the area to verbally explain the problem. 

When it comes to the outbreak of a dangerous disease it is important to send out an accurate message to the people concerned, which means it has to be translated correctly into the language of the people. Leaflets written in English where there are low levels of literacy in that language won’t help people understand the issue at all. 

It is not only important to get the language right but the translation too. The only way to ensure the message has been translated correctly into the language of concern is to get several NAATI translators (or the equivalent in other countries) to check it to ensure the right message is going to be conveyed to the right people. 

A study that took place in the United Kingdom throughout the 2009 flu epidemic found that as soon as the information about protecting oneself from getting the flu was transmitted to the people, the quicker the people reacted and used measures to protect themselves.  This only emphasises that as long as the right language is used, the communication will be effective and the people who are likely to be affected will alter their habits.

Why is a Good Translation Project Manager so Important?

One of the most frequent questions that a certified translation services agency is asked by a prospective new client, especially one that has a lot of potential business with the agency is about the project manager. This is a good question for any client to ask because there is a strong correlation between a great project manager and a good quality translation product. So what exactly does a project manager do and why are they so important to the efficiency and optimum output of the translation agency?

The translation process is a multi step operation and several factors make it a success. There are the translators themselves, the proofreaders, the software and the computer technology which nowadays is used so frequently in any extensive translation project. But the person who oversees the whole process is the translation project manager and he or she has to be a successful multi-tasker, a great communicator, constantly flexible as well as being a positive motivator and an effective organiser. That’s a pretty full list!

Every document translation services project manager has to cope with multiple tasks. They help out their translators, assist in developing translation processes, manage multiple projects in several different languages and often do all of the above every single day.

The project manager must be able to communicate effectively with both the client and the different members of their translation team, making sure that deadlines are understood and meant and that translation outcomes meet expectations.

There are often no hard and fast rules with translation tasks and project managers find they have to be flexible and adaptable so they can manage the time constraints, office staff needs and client demands.

Translation work can be stressful and it takes a great project manager to overcome all the little difficulties that present ongoing challenges. This requires a positive outlook which will also help to motivate the other members of the translation team.

Good project managers must be well organised, dealing with schedules and timelines, budgeting and editing. If a project manager fails in being a good organiser, projects fail to meet deadlines, delays are then inevitable and clients become disillusioned and frustrated.

Translation Errors Can be World Shakingly Important

One would hope that professional translation services in Australia know their languages so well that errors just don’t happen or at least the proofreader spots the errors in time before they get passed on to the client. Translation errors have happened frequently throughout history and in many cases, they have just caused minor confusion or even mirth, but occasionally they have been very serious omissions. If you are looking for a professional translator in Australia, it’s always worth making sure you use a NAATI translation provider. NAATI is the Australian national accreditation authority for translators and interpreters.

Some of the best known translation errors get passed around time and time again. Some of them continue to amuse but others are a chilling reminder of the importance of getting translation or interpreting right.

In the ‘serious’ category are the well known Miami hospital story of a Cuban man, Willie Ramirez, who was taken to hospital in a coma. His relatives couldn’t speak good enough English to explain what they thought was the problem, so a bilingual hospital worker was used to do the translation. The family said that Willie was intoxicado, meaning, in Spanish, that he was suffering from some type of food poisoning. The amateur translator mistook the word as being intoxicated and that’s how the hospital treated him, or more exactly, didn’t treat him, until it was too late. Willie ended up being paralysed because of the translation mistake and later successfully sued the hospital for damages to the tune of over 70 million dollars.

Another commonly quoted mistranslation was a phrase used by Russia’s Nikita Khruschev in the Soviet era cold war period. The Russian president was translated as saying that the Russians would ‘bury’ the Americans. It was enough for the U.S. military to prepare themselves for the worst: nuclear war. In fact, Khruschev was merely bluffing. His Russian, if it had been translated by a more professional translator, would have shown that he was only telling the Americans that the Russians would be still around to see the Americans ‘buried’, i.e. they would outlive them. 

Of course, not all translation errors are quite so serious. There are the funny ones, too. The U.S. President Jimmy Carter took on a rather poor Polish translator when he visited Poland in 1977. Of the many translation errors during that visit, one message he had for the Poles was that he had ‘abandoned’ his own country. He actually meant that he had left his country on a visit. He then told his hosts that he understood their ‘lusts’, actually meaning their desire for a better future!

And then, of course, there is the old KFC slogan mistranslation which keeps on being retold. That’s when ‘finger lickin’ chicken’ was translated into Chinese as ‘eat your fingers’. Fortunately, most Chinese saw the translation error for what it was and avoided ending up fingerless!